Think and Grow Rich Principle 1 Exercise – Desire

Topic: Desire

  • Burning Desire
  • Definite Purpose
  • Burning All Bridges
  • What’s at Stake
  • Convince Yourself that You Will Have It
  • Change the World
  • Look for Opportunities
  • Use Your Imagination
  • Listen Beyond Your Physical Senses


  1. Fix in your mind the exact amount of money you desire
  2. Determine exactly what you intend to give in return for the money you desire (there is no such reality as something for nothing)
  3. Establish a definite date when you intend to possess the money you desire
  4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action
  5. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, the plan through which you intend to accumulate it.
  6. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOU READ – SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.



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